Pedro L. P. FontesReproductive Physiologist

Cow-calf producers have traditionally struggled to capture value when marketing calves with superior genetics for terminal traits. However, today, this scenario is changing. Cattlemen that produce genetically superior calves that will perform well in the feedlot and produce superior carcasses can take advantage of value-based marketing opportunities to differentiate themselves and add value to their calf crop. In this short article, Dr. Pedro Fontes will discuss how reproductive technologies can be used to add value to the calf crop in commercial herds.